01 / custom website
Fern Website
https://getfern.app/A fully custom marketing site built to clarify positioning and drive qualified beta sign-ups. Structured around intentional user flow, conversion strategy, and integrated onboarding systems.
01 / custom website
A fully custom marketing site built to clarify positioning and drive qualified beta sign-ups. Structured around intentional user flow, conversion strategy, and integrated onboarding systems.
Fern is a wellness-focused app in beta. The goal of the website was to clearly communicate the concept and drive mobile beta sign-ups.
Translate a nuanced product into a clear, conversion-focused web experience. The site needed to feel calm, intelligent, and differentiated while guiding users toward one primary action: request access.
The structure was designed around a single flow.
Before development, a focused design system was defined, including typography, color hierarchy, and component structure. This ensured consistency across web, email, and in-app touchpoints.
The site was custom-built from scratch.
A bespoke visual environment was created for the hero section, including a background image that was animated and layered with sound to create immersion.
All sections were structured intentionally to reduce cognitive load and maintain visual rhythm.
Email capture and onboarding automation were designed and implemented to support beta growth.
A cohesive digital ecosystem that positions Fern as thoughtful, modern, and user-first while driving qualified beta requests.
