01 / custom website
Fern Website
https://getfern.app/A marketing site designed to clarify Fern’s positioning and guide early users toward beta access.
01 / custom website
A marketing site designed to clarify Fern’s positioning and guide early users toward beta access.
Fern is a wellness-focused app currently in beta. The website needed to introduce the concept clearly and guide visitors toward requesting access.
The structure was designed around a single, intentional flow.
A focused design system was established before development, including typography, color hierarchy, and core components. This allowed the web experience, onboarding emails, and product interface to feel cohesive.
The site was designed and built from scratch.
The hero environment was created as an immersive visual entry point, combining motion, layered imagery, and subtle sound.
Each section was structured to maintain rhythm and reduce cognitive load as users move through the page.
Beta onboarding and email capture were implemented to support early user growth.
A clear and cohesive marketing site that introduces Fern with calm confidence while guiding visitors toward beta access.
